Configurator

Build your own watch

Pick the case, dial, hands and bracelet, and see the exact watch on screen before you order. No surprises: what you build is what you get.

  • 5 models
  • From €299,99
  • Free worldwide shipping
Choose your modelPrefer a ready one?
santos santosBuild it
  1. 1

    Choose a model

    Start from the shape you like: Datejust, Daytona, Royal Oak, Nautilus or Santos.

  2. 2

    Pick every part

    Case, dial, hands, bezel and bracelet. The preview updates as you go.

  3. 3

    Order it

    Your watch is made to your spec and shipped to you for free, with tracking.

Pick your starting point

  • You see what you get

    The preview shows your exact combination, so the watch you receive is the one you built.

  • Same parts as our ready watches

    Seiko movement, sapphire crystal, 316L steel and a 1-year warranty.

  • Free worldwide shipping

    Tracked, on every order. You get the link by email as soon as it ships.

About CONFIGURATOR MODELS

Explore Custom Seiko Watches

Discover a diverse selection of custom Seiko watches crafted to suit every style and preference. Our configurator models allow you to create your unique timepiece, with endless customization options to truly make it yours. Whether you're a seasoned watch enthusiast or new to the world of bespoke timepieces, our collection caters to all.

Elevate Your Style with Seiko Watch Mods

Unleash your creativity and personalize your Seiko watch with our range of stunning mods. From dial upgrades to intricate bezel changes, each modification is meticulously designed to enhance both the aesthetics and functionality of your timepiece. Embrace individuality with our Seiko watch mods and make a statement with a one-of-a-kind design.

Discover Unique Watch Designs

Step into the world of exclusive watch designs that defy tradition and embrace innovation. Our curated collection features a blend of classic craftsmanship and contemporary flair, ensuring that you stand out from the crowd. Whether you prefer minimalist elegance or bold sophistication, our unique watch designs cater to all tastes and preferences.

Try a few combinations

Try a few combinations here. In the full configurator you pick every part and see the exact watch you'll receive.

1Case

2Dial

3Bracelet

Open the full configurator

More cases, dials, hands and bezels in the full configurator. Same price, free shipping.

Questions about building your own

The things people ask before they build. Can't find your answer? Write to us.

Do I see the exact watch before I order?

Yes. The preview in the configurator updates with every part you pick, so the watch you order is the combination you see on screen.

Which movement is inside?

The Datejust and Oyster, Royal Oak, Nautilus and Santos configurators use the Seiko NH35 automatic movement: it winds itself as you wear it. The Daytona uses the Seiko VK63 chronograph movement, quartz accuracy with a mechanical-feel chronograph.

Is a custom watch built to the same standard as the ready ones?

Yes. Same Seiko movements, sapphire crystal and 316L stainless steel, and the same 1-year warranty.

Is it water resistant?

Every watch is rated 3 ATM: fine for rain and washing your hands, not for swimming or showering.

How much is shipping?

Shipping is free worldwide, with tracking. You get the tracking link by email as soon as your watch ships.

Can I get help choosing?

Of course. Write to us from the contact page or the chat and tell us what you have in mind. A person from the team answers.